Cash discount agent program by Shaw Merchant Group? Here’s What We Will Do: You go to the merchant and tell him that you will reduce his credit card payment processing fee from $300 to zero or almost zero. And you will do that by telling customers that they will get a discount if they pay via cash, but if they pay via credit card, they will have to pay full price. However, with this approach, you are losing 50% of your profit and only getting $50 out of the total profit of $100. This approach might win you “salesman of the year” award, but it won’t let you buy that Mercedes you’ve been eyeing for some time.
Key Takeaways: A surcharge is an additional charge, tax, or payment that a company adds to the already existent cost of a good or service. Many industries, including travel, telecom, and cable, will add surcharges to offset the cost of higher prices, such as fuel, or regulatory fees imposed by the government. Surcharges are a way to indirectly pass costs on to the consumer, by listing a charge separately from the cost of the good or service, which appears to stay at the same price.
There’s an incredible amount of emotion that goes into B2C sales. Consider small businesses selling their product for the first time, or the first time someone buys a car. There is so much riding on that one transaction because it’s based more on emotion. B2B sales can be rather cut and dry—strategic and rational. There is a strategy in place to ensure the sale happens, and again, there’s multiple stakeholders on each side to help move the buying process along.
To recover all the fees charged by the credit card association, the vendors might include the small surcharge. During any Cash Discount Merchant Processing, it anatomically deducts the surcharge fee from the customer. This is not available for debit cards. Only credit card holders can give out the surcharge fee. Therefore, you will see the surcharge only on the credit card transactions. There are certain guidelines issues to the card association on how the surcharge is charged. Read even more details on https://fs10.formsite.com/Clear-Portland/merchantservices/index.html.
Collaborate and provide new insights: Sales winners educate buyers with new ideas and perspectives 3X more often than second-place finishers. This is the No. 1 factor that most separates sellers who ultimately win the sale from those who came in second place. Clients are coming to you for your expertise and ideas. Show them the insights you’ve gleaned from working with others in similar situations. Collaborate with clients by not just agreeing with everything they say, but by also pushing back on their ideas and providing a new perspective. This is much more valuable than having a financial provider or banker who simply takes orders. This will also differentiate you against stiff competition.