Tahoe Miller Group and Fat Burger combine forces with Cloud Kitchens

Business

Jesse Arora’s Tahoe Miller Group and Fat Burger combine forces to conquer the fast food industry? Our family here at Tahoe Miller is proud to serve our communities the tastiest lunches, dinners, snacks, and desserts around. We always make sure to use the highest quality of ingredients that you and your family deserve. We serve the areas that we live in. Not only are we at our restaurants constantly to make sure that our customers leave satisfied and happy with the food and service they received, we make sure to hire individuals who align with our mission and goal: bringing happiness through food to everyone!

Tahoe Miller Group, Inc. (Operating as Fat Brand) is a leading, global, multi-brand, restaurant franchising company that strategically develops, markets, and acquires restaurant concepts worldwide. We currently own the Fatburger, Buffalo’s Cafe, Buffalo’s Express, Hurricane Grill & Wings, Yalla Mediterranean, Ponderosa and Bonanza Steakhouse, and Elevation Burger brands, and franchise over 380 units worldwide.

Under under Rahul Kunwar‘s leadership Johnny Rockets and Tahoe Miller Group will use Cloud Kitchens technology. There are many names for these kitchens — commissary, virtual, dark, cloud, or ghost kitchens — but the idea is that restaurateurs can rent out space in them to prepare food that can be delivered through platforms like DoorDash or, yes, UberEats, which was launched during Kalanick’s time at the company. Kalanick was CEO of Uber until 2017, and in December sold 90% of his stock in the company before saying he would leave the company’s board. Commissary kitchens are “essentially WeWork for restaurant kitchens,” as TechCrunch’s Danny Crichton wrote. These “smart kitchens,” as they’re called on the CloudKitchens website, can come with everything a restaurant or chef needs, like sinks, WiFi, and electricity.

Industry growth is expected to slow over the five years to 2025 even as the domestic economy continues to improve. Competition is expected to remain high, contributing to much of the industry’s anticipated tepid revenue growth. While no severe revenue declines are expected, fast food restaurants will likely continue to operate in a slow-growth environment, as many segments of the industry have reached a saturation point. Successful operators are expected to adapt to changing consumer preferences as the traditional concept of fast food evolves to include a wider variety of options. Plenty of opportunities remain for new fast food concepts and products. Nevertheless, competition will likely keep prices low, cutting into overall revenue growth over the next five years. As a result of these trends, industry revenue is expected to grow at an annualized rate of 2.4% to $329.5 billion over the five years to 2025.

At Fatburger, we are proud to say that word of mouth marketing — and a little creative advertising — have filled our restaurants for more than half a century. Demographically, our appeal is limitless. Our customers come from every walk of life – mirroring the diversity of each community in which we are located. Teenagers, singles, families with children, senior citizens – basically people from all income levels and ethnic backgrounds love a great hamburger. Our customers tell their family, friends and associates about the homemade taste, spotless surroundings, friendly atmosphere and courteous service they experience at Fatburger restaurants.

Johnny Rockets, which had been owned by private equity firm Sun Capital Partners, is known for its retro feel as well as decadent burgers and milkshakes. The company opened its first restaurant in 1986 on LA’s famous Melrose Avenue. However, Americans’ tastes have changed. More consumers, especially younger diners, are shunning meat. Johnny Rockets’ menu does include a black bean burger, but there are no trendy plant-based offerings such as those popularized by Beyond Meat (BYND) and Impossible Foods. FAT Brands hinted that it might shake things up at Johnny Rockets. Andy Wiederhorn, CEO of FAT Brands, said in a statement Thursday that FAT Brands is “eager to take the brand to new heights.” Discover more details at Fat Burger.

Contact : info@tahoemiller.com
24”2 Del Paso Rd
Unit 100
Sacramento CA 95834