B2b buyer journey by Scaleo

Internet Marketing

Affiliate marketing vs dropshipping? The aim of social media should not be about how many followers or shares you get, but rather on the trust and true engagement your followers give to your brand through social media. If you share and comment on relevant and good quality information, your followers soon learn what you are posting is pertinent to them. Shares will automatically follow. This is a great time for brands to build trust, make consumer connections and hopefully instil a little bit of hope. Your user is more important than Google. Even Google knows this, and as such the web giant has tried to move further towards a user-centric system and algorithms. Though they have made great progress with this, a computer is still a computer; therefore, you should optimize your landing pages for your visitors rather than for Google’s web-bots. The page should load quickly and give them the information they need without having to dig deep. The better the user experience, the higher your rankings will be. Publishers also favor affiliate programs with a great website focusing on user experience and therefore, providing a strong platform for conversion. Their focus will be to move away from one-off niche sites relying on just one keyword and instead look for brands who provide websites focusing on building authority and offer solutions to the problems experienced by their audience.

In 2020, it’s time to take a hard look at the quality of your content – and optimizing that content for users rather than search engines, said Michelle Robbins, VP Product & Innovation, Aimclear. “In a way, the key to staying successful in search marketing 2020 is the same as it ever was – put out good content, with consistent brand messaging, in all your channels,” Robbins said. “As the search engines become ever more adapted to natural language understanding, the best-written content – in all forms – will win the day.” And in the world of international SEO, the time is now to invest in good localization of content, said Motoko Hunt, President, AJPR. “Many global websites have poorly translated content that hasn’t been edited for the local tongue,” Hunt said. “It’s not the placement of the keywords, it’s about how well your content is written for the local audience.

Scaleo allows your Advertisers and Affiliates to access statistics, income, and make custom adjustments in order to optimize performance. Avoid additional redirects and send traffic to advertisers landing pages directly. Unlock the limitations of major Ads platforms. Every millisecond matters. We provide an exceptionally fast redirection (up to 50 milliseconds). Scaleo utilizes a robust cloud-based infrastructure and runs on the world’s top trusted Amazon Web Services. Scaleo provides rich statistics with 30+ data breakdowns and 50+ data points. You’ll know if the campaign is working or wasting your money. Read extra information at https://www.scaleo.io/blog/2020/06/21/9-tips-for-a-strong-inbound-marketing-campaign/.

Instant messengers are the latest communication trend. There are 1.5 billion people globally using WhatsApp on a monthly basis, followed by Facebook Messenger and WeChat. If you want to be where your audience is, enter instant messaging marketing. Most popular global messenger apps, based on the number of monthly users. Source: Statista. This type of digital marketing exploded over the last couple of years. People are much more likely to trust the information sent via a messenger (as if it comes from a good friend) than email or SMS that are vulnerable to spam. An example of messages from a marketing consultant Matthew Barby, sent via a Facebook bot. There are different ways how you can proceed with instant messaging marketing, from using them for customer support to updating your users about new posts on your blog. But just like with any other digital marketing type, before diving right in, I’d recommend that you develop a strategy first.

Local SEO and affiliate marketing tricks : NAP Citations: As you can see from the above image, citation signals account for 13% of the ranking factors. For anyone unfamiliar with citations, they are online references of your business in relevant directories around the web. And NAP stands for Name, Address and Phone Number. The more consistent NAP citations you have for your business, the more are the local SEO benefits. But, keep in mind that inaccurate or inconsistent citations are likely to negatively affect your local SEO. If you have done citations in the past that may seem to be inconsistent, get a citation audit done through a professional to fix the NAP variations. Discover extra information on https://www.scaleo.io/.