More sales with animation videos? It Makes Sense by the Numbers! And what better place to start than with a few data-backed facts about video marketing cartoons, like animated explainer videos and whiteboard animations? For starters, take animated explainer videos’ popularity among business owners; 80% of interviewees stated having had invested in explainer videos in the past. A huge number, to be sure, but not really surprising when you stop to consider that about 95% of people online have watched explainer videos to learn more about a product! Not surprising, then, was that the majority of those same owners chose animated explainers as the type of videos that generated more Return On Investment, with a whopping 92% of them claiming to be satisfied with their videos’ ROI. These are by no means new numbers, but the latest in a strong uptrend that continues to grow as marketers and costumers engage with marketing cartoons and video content in general.
A vital step is to add suitable sound or music effects to the animated explainer video. Sound effects give life to the video and allow the imagination of audiences to interact with it. Create the animations or find a professional. Make it short in length? There’s no good in making a lengthy and extensive animated explainer video. Best results come from short and comprehensive animated videos. Use 30, 60 or 90 second videos for maximum impact.
As a result of this, businesses today are leveraging 2D animation services and video content as a tool within their marketing strategy. A medium that is easy to consume and share, 2d animated videos are everywhere on social media, with brands making use of it for various purposes. These include: Whiteboard Animation Video to exhibit their work process, Explainer videos for product/service launch, Teaser video as a pre-launch strategy for a new product or service. Discover more information at animation video.
Brands looking to reach out to a wider audience or build greater credibility within their community often engage companies from other industries in the form of interviews, co-branded partnerships, or speaking opportunities. These opportunities help to put faces to your brand while displaying the wider applications of your product beyond your industry. While these videos don’t directly contribute to driving sales, they do serve to create potential leads for your business.
Since marketing videos’ run-time is short, the story needs to flow quickly and logically toward its close. Funny animated characters act out the story in a logical sequence with its climax ending in a call-to-action (CTA). Animated heroes to the rescue! Using cartoon characters in stories instead of live actors is the reason why animated videos are so effective. Have you ever thought about the cost of food and clothing for real human actors? Hand-drawn actors are much cheaper. Discover more details at #explainer video.