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In response to the recent COVID-19 pandemic, experts expect nearly 50 million new candidates to flood the market. For the first time in years, we’re seeing a shift from a so-called “candidate’s market” to an “employer’s market,” with a greater number of potential employees than there are open jobs. Many organizations and hiring managers are taking this time to rest on their laurels, assuming that candidates will come to them.

The unpredictable nature of the pandemic has sidelined most companies’ long-term business plans. And while companies will always need to remain true to their mission, vision and purpose as their North Star, I firmly believe that leaders who focus on short-term results right now will be well positioned for long-term success. Because, ultimately, success begets success. Although I agree with Peter Drucker’s saying that “culture eats strategy for breakfast,” SMBs cannot afford to completely do away with strategic planning right now. Keep an eye trained on the big picture, but today’s “priority playbook” has to start with what’s right in front of you. Putting in place priorities to control costs, nurture customers, care for your employees and protect your culture are the best plans for helping SMBs not just survive this pandemic but also prepare for greater future success.

San Francisco executive recruiter Joe Pelayo, president and chief executive officer of Joseph Michaels Inc., was named to the Board of Directors of the Pinnacle Society, a national organization recognizing the 75 top-producing executive recruiters in the United States. Pelayo will serve as the society’s public relations chair. Pelayo, 36, also founded BayCFO, a private club of 500 chief financial officers in the Bay Area and he currently serves as the organization’s chairman. Read extra info at josephmichaels.com.

Project which functions will no longer be needed and which will have to be adjusted, as well as what new functions will arise in this new economic climate. Assess how current staff can be retained and retrained in this new structure. Determine what openings exist after evaluating the current state of staff and functions. Factor in business continuity and redundancy needs when assessing workflows and staffing needs. Look for candidates who have worked successfully in virtual environments. All other qualifications being equal, the candidate who has worked in a remote capacity could assimilate faster. Look for candidates who are familiar with multiple virtual business platforms, such as Microsoft Teams, Slack, Zoom, Asana, Trello, proprietary VPNs, and CRMs of all kinds.