Top real estate tips from Leonard Ross NZ? Leonard Ross is an established property developer in Auckland, New Zealand. Like many property developers, Leonard has seen his fair share of up and downs over his years in a boom or bust industry. Property development is not for the faint of heart, with the key to success as Leonard sees it being – maximise the ups and minimise the downs.
A lender is more likely to fund your project if they believe in your credibility. They will definitely study your past projects and examine your track record before agreeing to work with you. This can be challenging if you are a first time property developer. On-the-job experience with a reputed real estate company will work in your favour. Teaming up with a partner like a small-scale residential developer can add to your credibility. This is a great move, especially if you don’t have firsthand real estate experience. So if you already have some capital to begin with, they can co-finance the project with you. When entering into a partnership with someone, be sure that your respective roles and investments are discussed and put down in writing.
Leonard Ross NZ real estate guides: Come Up With A Marketing Strategy! Underestimating the importance of marketing your development is a mistake. The right strategy can make all the difference between a property that is sold in a matter of days and one that you can’t get off your hands. Marketing is important whether you’re a small local developer or a high profile national player. There are many ways to introduce your brand to potential buyers. Some tried and tested methods to promote your development is through informative websites, high-quality brochures and compelling advertisements.Many developers are also finding success through newer marketing avenues like social media platforms and virtual home tours. This involves working with photographers, copywriters, videographers and graphic designers. If you’re wondering where to start, it’s a good idea to hire a marketing consultant who can come up with a strategy that is tailored for your business. Leonard Ross is an established property developer in Auckland, New Zealand.
Today’s real estate market is increasingly competitive, and a brand name alone is not enough to make a sale. Potential buyers need to feel that they are buying into a better lifestyle. In order to achieve this, your branding must be compelling and clutter breaking. The development itself must be the star of your messaging. Marketers will need to put a lot of thought into aspects such as colour schemes, the name, and the surroundings of the property. Use your knowledge about your target group to make marketing decisions that will appeal to them and compel them to make a purchase.