Top Adwords agency in South Florida? With dozens of campaigns, hundreds of words of ad copy and tens of thousands of keywords, keeping a close eye on each of them can be overwhelming. Yet it is key to your success. Underperforming spend represents the portion of your Google Ads investment that has a low quality score or isn’t converting enough. As time goes on, keeping a handle on things gets more time consuming as you are adding news terms and copies everyday. After a few years it can become unmanageable. To reduce the wasted spend you’ll have to drill down into two reports: the Quality Score and the Search Query Report to analyze the search terms that trigger your ads. You can also save time and quantify your potential savings with the free SEISO cleaning tool. Our observation with over 6000 accounts audited monthly is that marketers, on average, can save up to 32% on their spend with no impact on performance by trimming the right branches.
Getting your customers to write glowing reviews for your business doesn’t just optimize your Google My Business presence; it also encourages more local customers to buy from you. BrightLocal’s 2017 Local Consumer Review Survey reveals that 85% of customers believe online reviews as much as personal recommendations. Send a post-purchase email or text asking customers to write a review (but only after you’ve screened them via an internal survey to ensure you’re not approaching dissatisfied customers) Respond to existing reviews in a professional way, thanking reviewers and addressing complaints in not-so-favorable reviews Note: Google says it’s okay to ask your customers for reviews while Yelp actively discourages it. Voice search will grow rapidly in the coming years. Therefore, in local SEO, it’s vital to optimize for how people ask questions when they speak into devices, as opposed to how they type out their searches.
There are immense benefits to focusing on search engine optimization for nearby traffic. Depending on your niche and region, you could receive hundreds or thousands of monthly recurring visitors to your website by users who are actively searching for your products or services. These are HOT leads! While every business can benefit from a proper, robust, and balanced SEO campaign, the only question is how long a campaign will take and need to continue in order to outrank the competition on page one of Google and Bing. Do as much as you can on your own to lay a good foundation, then get serious with a campaign by the pros.
Onpage Optimization: From website structure, optimized meta tags to mobile responsiveness, there are a few local SEO onpage aspects that you need to concentrate more when it comes to ranking your website locally. Ensuring these important onpage factors are in order will definitely improve your local SEO. Local Link Building: If you wonder, how local link building differs from general link building, here it’s explained. Local link building is more about placing links in locally targeted listings, blogs and news sites, and event pages. Create an effective link building strategy and keep on building relevant and useful links to your site. Having quality backlinks not just improves your site’s visibility but also drives relevant traffic to your site.
Analyzing competitors not only helps you set competitive prices but also enables you to respond to rival marketing campaigns. Apart from this, identifying your competitors lets you communicate with your target audience, improve your business processes, and distinct your business from others. Again, you can use the Google Keyword Planner tool to know more about your competitors. This tool will help you identify which keywords are the most and least effective for you.
Local SEO? No problem! This client is a local shop serving the tri-county area in South Florida. For them, it was vital to appear in Google’s 3-Pack in order to generate more foot traffic to their local shop. When we started working with them, they had nearly no local presence on Google. Today, their local business appears in Google’s 3-Pack for 27 different keywords. Our affordable SEO service allows our clients to be competitive, even against their larger competitors. Our SEO services start at $1,000/month and they give our clients the flexibility to expand our services as we help them become more profitable. While this may sound expensive compared to the $99 cheap SEO packages offered on Craigslist by shady companies, you have to honestly ask yourself: “who do I really want managing my small business marketing efforts?”
Much time & effort is needed to maximize results within these competitive advertising platforms. It is necessary to monitor, strategize, build, change and report on a regular, ongoing basis. We charge a flat, ongoing monthly PPC management fee based on your total ad spend. We take care of everything for you. This ensures your accounts are always ready to take advantage of maximizing profits from Google, Bing, Yahoo and Facebook PPC ads. Discover extra info at www.caemarketing.com.
The local SEO is a good starting point in increasing your brand awareness. Still, more important is understanding your audience. And with the right strategy, you will be more than prepared to reach more clients and increase your sales through conversion.
Keyword research is a critical component of SEO. There’s no point putting time, effort, and money into trying to rank for things that nobody is searching for (unless you just want to attract links). For example, say you sell software tutorials. It wouldn’t make sense to target a keyword like “how do i make the font larger in coffee cup html editor” because it has no search volume.… But while search volume is a reasonable indicator of traffic potential for this keyword, it can be misleading. This happens because the page ranking for the lower volume keyword is part of a broader topic, and gets traffic from other keywords. In other words, more people are looking for a coffeecup tutorial than a review. So, while search volume is a good way to filter for keyword ideas, always make sure to check estimated traffic to the pages that rank to get a better idea of true search traffic potential.
A local SEO campaign can dramatically reduce spend for competitive PPC keywords (AdWords, Facebook Advertising, Affiliate Advertising etc.) Local SEO helps local users with high purchase intent to find your business. Local SEO strategies ensure your business is visible in on Google Maps, Apple Maps and other popular navigational Apps that people use to find local business.
Do you own one of those Google Ads accounts with tons of disorganised negative keywords? Here’s a tip – Don’t add negative keywords to the Campaign or Ad Group level unless necessary. Instead, create Negative Keyword Lists (found in the Account Library) and apply these at the campaign level where applicable. Keep these lists closely themed, such as having a negative keyword list for; competitors, cheap/DIY type searches, and to prevent ads appearing for users searching for irrelevant searches. A business may offer Industrial Tank Cleaning as a service, and want to bid on the keyword “Tank Cleaning”. The problem is, there are 3,600 searches for “Fish Tank Cleaning” each month, and only 390 searches for “Tank Cleaning”, as such, without having the negative keyword, “Fish”, you would run the risk of wasting your budget each day without any users having the chance to find you for the services you offer! See extra info on https://www.caemarketing.com/.
Now Google says it can pinpoint that useful passage, which drives the page up in the rankings. Here’s how Google describes it: “By better understanding the relevancy of specific passages, not just the overall page, we can find that needle-in-a-haystack information you’re looking for. This technology will improve 7% of search queries across all languages as we roll it out globally.” Google also expects to provide better results for precise topics. As Google explained in the same announcement: “If you search for ‘home exercise equipment,’ we can now understand relevant subtopics, such as budget equipment, premium picks, or small space ideas, and show a wider range of content for you on the search results page.” My sense is it will be tougher to rank for broad phrases and easier to rank for long-tail phrases. To be successful with subtopics, your site should support long-tail keyword phrases. Given recent machine-learning and AI advancements, you don’t need to keep repeating the long-tail phrase in the content. Include it in the content, then support it by using similar phrases. Maybe your phrase is “winter and cold weather running gear.” Work that into the page title, page content header, etc. But use related phrases in the content, including image names and alt text such as “jackets” and “running in the rain.”